The only reason to manage your web marketing campaign each 30 days would be to keep before your opponents and to get the final sales outcomes from the strength your past ads and marketing initiatives created that convert into higher profit profits on your marketing and promotion investment.
Now of course if you are not enthusiastic about this, there really is no need to manage your web marketing campaign each 30 days. And in the future, your opponents will start to obtain your clients and your organization income will decrease.
It is true that online marketing is usually more cost-effective today and other types of media... like magazines, Yellow-colored Webpages, and even some mail. Why is this?