You know that performing an future strategy is right for your organization. You've discussed to some of your best clients and they're fascinated. You've observed through the grape vine that your hardest opponents are doing something soon. Your revenue agents has requested if you have anything arriving up. And still the manager says, "No."
How do you justify campaigns to management? How do you help them know that the right strategy, done effectively, can take the organization to new stages of success?
1) What Maintains Them Back?
When many supervisors think about marketing campaigns, they keep in mind simultaneously tossing a lot of cash at a hodge podge of ads and messages and workshops and revenue competitions. You know that those times are gone.